Buying or selling a home involves a lot of emotional and subjective decisions. Before these transactions even take place, real estate professionals need to work with these decisions and get creative to even get in front of these buyers and sellers in the first place.

Without a doubt, real estate video marketing is one of the best ways to appeal to the emotional, subjective factors that come with just about every transaction.

There’s a reason that, with each passing year, more and more marketers utilize YouTube to market their brands: More than 50% of prospective home buyers use YouTube as their primary video research. This means that if you’re not showing off your IDX listings, providing digital property tours or offering other valuable information for this audience, you could be missing out on a massive business opportunity.