Events are a big part of just doing business these days, whether it is a global conference or a simple webinar. Video, streamed or on-demand, adds a lot of value to your attendees, speakers, and your organization itself. An on-demand video adds to the attendee’s experience and as an archival asset for your organization, you can improve and engage those who could not attend.
Historically, video has been employed in advertising since its development. The difference is now you do not have to spend 6 figures to hope you get traction. Awareness and promotion now comes to consumers across all channels and in many creative styles. If you have some creative ideas, or need some, we should get together for a creative brief…It’s free.
Emails, newsletters, and social channels all get a boost by adding video. People are busy but they want information. Video can help them to decide quickly whether they are interested in your message and want to know more. On the back end, you get to add SEO and viewer analytics to your marketing data with heat maps, video tags, and engagement rates.
Easy to serve, organize and archive video is a remarkable instrument for training employees and customers. Video can help you to demonstrate processes and polices in an effective and calculated approach while adding value to your products. By adding a video strategy, you can save money through good internal training consistency, and increase sales by supporting your products and services.
Video is a powerful tool for learning. It is clear, concise, and familiar to the audience, no matter their education level or background. Video is very scalable. You can get a lot of bang for your buck, despite your wallet size.